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The Importance of Packaging Materials


Many business owners buy package materials almost as an afterthought, and try to spend as little money as possible on it. But if you operate a retail business this can be a serious mistake. You don't necessarily have to go out of the way to have impressive packaging materials, but you should give them some thought and make sure they integrate well with the overall image you are trying to project for your business. This can be true for both retail and online businesses.


amazon box


Say your business, for example, sells items online. Things that are ordered online are often sent in plain brown boxes. There is nothing wrong with that, but you are missing a marketing opportunity by using such packaging materials. It's a lot better, if you follow Amazon's example. They use brown boxes to send products, but the boxes always have their logo displayed prominently. Keep in mind, many customers keep such boxes so they can reuse them later. And each time they look at the box, they'll be reminded of your business. What's more, if they use the box to send something to a friend or relative, your brand will gain even more exposure. Therefore, a small difference like putting your logo on your box can go a long way toward giving your business more visibility.


The same principle applies for bags. How often do you buy something, receive a nice bag, and keep it for later use? Once again, the business that provides the bag will get a lot of mileage out of their packaging material by adding the name and logo on the bag.


I like to use a company called Bags & Bows when I'm in the market to order packaging materials such as boxes and bags for my business. These Bags & Bows Coupons will allow you to get a discount on your Bags and Bows order. What's nice about this company is that you can place your order 100% online, and they allow you to work alongside a consultant to make sure your customized bag will turn out exactly how you want it.